Conscious Communications is our commitment to communicate with meaningful intent. Through our creative and deliberate stories, we share an organisation’s purpose and value to promote positive outcomes for society, the environment and business.

Conscious Communications is defined both by how we communicate and what we communicate.

How we communicate is with meaningful intent, crafting thoughtful and deliberate stories that create a legacy.

What we communicate is your purpose, to promote positive outcomes for society, the environment and business.

We combine art with science to create compelling stories that ignite excitement, shift perception and accelerate action.

Conscious Communications is our commitment to communicate with meaningful intent. Through our creative and deliberate stories, we share an organisation’s purpose and value to promote positive outcomes for society, the environment and business.

Conscious Communications is defined both by how we communicate and what we communicate.

How we communicate is with meaningful intent, crafting thoughtful and deliberate stories that create a legacy.

What we communicate is your purpose, to promote positive outcomes for society, the environment and business.

We combine art with science to create compelling stories that ignite excitement, shift perception and accelerate action.

Latest Work

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services

Strategy

Our tried and tested strategic methodology, which is based on research, audits and insights, unpacks the ‘what, who, when and how’ to create a strong link to your business objectives. Our strategy services include:

• Communication strategies
• Reputation management
• Branding and rebranding
• Social media & digital
• Crisis communications
• Internal communications

Content

Our signature storytelling architecture captures cohesive and balanced stories to make your organisation stand out and be recognised for the right reasons. We craft all your content from:

• Press releases
• Website copy
• Social media content
• Newsletters
• Thought leadership pieces
• Blogs
• Annual & sustainability reports
• Internal Content

Design

Lifa Creative is our in-house design studio, who will bring your story to life. This includes everything from:

• Logo creation
• Corporate and brand identity development
• Graphic design
• Infographics
• Social media design
• Websites
• Animations & videos
• Annual & Sustainability reports
Visit Lifa Creative

Strategy

Our tried and tested strategic methodology, which is based on research, audits and insights, unpacks the ‘what, who, when and how’ to create a strong link to your business objectives. Our strategy services include:

• Communication strategies
• Reputation management
• Branding and rebranding
• Social media & digital
• Crisis communications
• Internal communications

Content

Our signature storytelling architecture captures cohesive and balanced stories to make your organisation stand out and be recognised for the right reasons. We craft all your content from:

• Press releases
• Website copy
• Social media content
• Newsletters
• Thought leadership pieces
• Blogs
• Annual & sustainability reports
• Internal Content

Design

Lifa Creative is our in-house design studio, who will bring your story to life. This includes everything from:

• Logo creation
• Corporate and brand identity development
• Graphic design
• Infographics
• Social media design
• Websites
• Animations & videos
• Annual & Sustainability reports
Visit Lifa Creative

Engagement

Our engagement services connect with key stakeholders and shareholders on a deeper level, ensuring your stories resonate and are remembered. We provide:

• Stakeholder mapping
• Bi-lateral meeting support
• Investor relations
• Conferences, Events & Webinars

Through Lifa360, we also have proprietary technology that manages real-time communication with community stakeholders and employees to reduce risk, respond to challenges and improve ESG & Sustainability reporting.

Engagement

Our engagement services connect with key stakeholders and shareholders on a deeper level, ensuring your stories resonate and are remembered.

We provide:
• Stakeholder mapping
• Internal Communications
• Community and stakeholder communications

Amplification

We take a segmented and deliberate approach rather than a ‘spray and pray’ approach to optimise the use of earned, paid, shared and owned media to magnify your brand’s story and engage with the audiences that matter most. Lifa works with:

• Traditional media to distribute press releases, pitch interviews and stories, media train executives and create targeted media lists.
• Social media to manage social media accounts and communities.
• Digital media to manage websites, distribute e-newsletters and publish blogs.

Evaluation

Lifa monitors and evaluates the success of its work through a rigorous MEL framework (Measurement, Evaluation & Learning) to ensure we dig deep into the successes, challenges and learning opportunities for each client. We also perform:

• Daily, weekly, monthly and annual reporting
• Social listening insights
• Industry & Competitor Trend Analysis
• Surveys & Polls

approach

Conscious Communications is our commitment to communicate with meaningful intent. Through our creative and deliberate stories, we share an organisation’s purpose and value to promote positive outcomes for society, the environment and business.

We see purpose as an essential component of successful brands that transform an entire company into a single force for good; unpacking why you exist with a clear mission to set apart from the competition, be more innovative and distinguishable.

Conscious Communications is our commitment to communicate with meaningful intent. Through our creative and deliberate stories, we share an organisation’s purpose and value to promote positive outcomes for society, the environment and business.

We see purpose as an essential component of successful brands that transform an entire company into a single force for good; unpacking why you exist with a clear mission to set apart from the competition, be more innovative and distinguishable.

Everything we do is linked to our own purpose, vision and mission.

PURPOSE:

To create positive outcomes for society, the environment and business through conscious communications.

VISION:

To drive change in the communication sector by being conscious-led and purpose-driven, grounded in sustainability.

MISSION:

To combine art with science to create compelling stories that ignite excitement, shift perception and accelerate action.

Team

Gabriella Von Ille

Founder and Managing Partner
Gabriella is a strategic communications and reputation management specialist. Born and raised in Sweden, Gabriella started her career in the Office of Congressional and Public Affairs for a financial regulator in Washington DC. She thereafter took a job as a journalist, which exposed her to diverse parts of Latin America and Africa particularly in the mining and energy sectors. In 2013 she founded Lifa Communications and has since grown the company in to one of Africa’s leading communication agencies focused on sustainability.

Camilla Osborne

Partner & Head of Strategy and Media
With over 15 years of experience, Camilla is a seasoned communication & reputation management professional. She was previously Head of Communication for The Coca- Cola Company responsible for 18 countries across Southern & East Africa. Prior, she was Head of Sustainability for a strategic advisory firm, Africa Practice. With a Masters from LSE in Environment & Development, Camilla uniquely applies her sustainability background to communication and marketing expertise. Camilla is a globally certified Strategic Communication Management Professional (SCMP®).

Mzi Mbane

Partner & Head of Brand and Clients
Mzi is an accomplished executive with over two decades of local and international experience in Branding and Marketing. Notable achievements in Brand Marketing, Strategic Marketing and Programs Implementation in senior management roles at various leading global companies including Mondelez, Unilever, Coca Cola, PepsiCo, Coty Beauty. My most recent position was Global Brand Innovation Manager at South African Tourism responsible for Agencies and Partnerships. In addition, been involved with major international projects like the FIFA World Cup 2010 in South Africa and Global Citizens.

Rayell Geral

Creative Director
Rayell is a Graphic Designer, specialising in brand development, with over 20-years of experience in creative industry. Over the years Rayell has developed, grown and managed various well-known brands, both locally and internationally. At Lifa Communications, his passion for design and creativity drives a talented team which extends throughout all facets of design- web development, animation, video production and social media.

Adrian Nuade

Senior Graphic Designer
Adrian has over 10 years’ experience in helping brands showcase their true potential through creative concept development and the design thereof. From humble beginnings, Adrian started his career by designing Corporate Identities for SME’s. Today, he is a full-fledged designer who has transformed the brands of multi-national corporates from across the globe. This level of international brand experience has proven to be an invaluable asset within his role at Lifa Communications.

Peter Mcgowan

Client Account Director
At the forefront of Peter’s role at Lifa Communications is his passion for dealing with clients and understanding their unique requirements. With over 20 years’ experience in the creative space, Peter has a profound knowledge-base when it comes to brand development, video production, graphic design, and web development, enabling him to provide clients with the best possible advice as they proceed along their creative journeys.

Lungile Cindi

Social Media and Video Designer
Creatively speaking, Lungile is an all-rounder who forms part of our Social Media team. With around 5 years’ experience in the industry, Lungile doesn't just design; he enjoys bringing innovative ideas to the table while challenging the status quo throughout all Social Media platforms.

Tanya Stone

Content Producer & PR
Tanya brings over 18 years of experience crafting impactful corporate communications as a Media Producer. She thrives on transforming ideas into compelling narratives, expertly managing the entire creative journey from concept to final delivery. Her skills include creative strategy and conceptualisation, copywriting, design, video editing and animation, project and creative team management. Tanya has strategised and developed content for organisations including AA, AIA Vitality, Bonitas, Capitec Bank, Discovery, Game, JD Group, RCL Foods, The Body Shop, Unilever, Virgin Active, VW South Africa, Woolworths.

Debbie Loots

Content & Internal Comms Specialist
Debbie is a results-oriented leader with over 25 years of experience driving financial operations and marketing success across diverse industries. She has a proven track record of building and developing high-performing teams, fostering a collaborative and results-driven environment. Debbie brings a comprehensive skillset encompassing project and financial management, marketing strategy, client relationship management, content creation, event execution, and digital marketing expertise. Debbie has worked for major organisations including Absa, Investec, Mediclinic, Life Health Care.

Nicolette Ashman

Head of Digital Marketing
Nicolette is our resident Social Media guru, and has a knack for identifying how to efficiently reach specific audiences through the power of all-things-digital. Her day-to-day role at Lifa Communications includes communicating with online audiences, analysing engagement data, identifying and implementing social media trends, and developing reports to name a few.

Jessica Horwitz

Account Manager and Content Writer
Jessica is a writer and communications specialist with background in FMCG marketing and public relations. She honed her skills in the corporate world, working in Customer and Commercial Marketing and Corporate Communications disciplines. She’s worked on award-winning marketing and PR initiatives, product launches, CSI and internal company engagement campaigns. Jessica holds a MA English Literature and Fiction Writing (University of Toronto), BA Honours in Dramatic Art (WITS), as well as certificates in Digital Marketing, Business Management and Entrepreneurship.

Chantelle Kotze

Content Creator
Chantelle is a media professional who has spent the past decade as a journalist specialising in the mining and metals sector in Africa. Skilled in long-form feature writing, breaking news, online writing, multimedia production, and editing, she has a deep understanding of the African natural resources sector. She has fulfilled several roles at mining magazines to a global audience and more recently has worked as a freelance journalist and copy writer.

Cindy Sheer

Accountant and Office Manager
Cindy is an Accounting professional with over 20 years of experience in finance, corporate and individual tax, and specialises in small to medium enterprises. She has exceptional administrative capabilities and offers a comprehensive 360 service to her clients including managing insurance and medical aids. She currently freelances as an Accountant.

clients

Contact

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